Angela Kelsey

Tell the Story

October is Breast Cancer Awareness Month, but “think before you pink”

Filed in Current Affairs :: October 4, 2009

In 2004, my sister was diagnosed with breast cancer.  Today she is a 5-plus-year survivor, thank God.

In 2006, she and I walked in the Breast Cancer 3-Day together.  I displayed pink ribbons and consumed products that promised to make donations to breast-cancer-related causes.  I would have said unequivocally that National Breast Cancer Awareness Month and all that goes with it were beneficial.  How could they be anything else?

I'm more jaded now, though, and I have a little pink-ribbon fatigue.  I also ran across Think Before You Pink, which reports on how many dollars actually go to breast-cancer-related causes from our purchases (not as many as one might hope). 

They've also pointed out and worked to correct "little" inconsistencies like Yoplait's decorating its rBGH-containing yogurt in containers with pink-beribboned lids.  Yoplait no longer uses rBGH-containing dairy.

There's an article about Think Before You Pink in today's Boston Herald.