October is Breast Cancer Awareness Month, but “think before you pink”
In 2006, she and I walked in the Breast Cancer 3-Day together. I displayed pink ribbons and consumed products that promised to make donations to breast-cancer-related causes. I would have said unequivocally that National Breast Cancer Awareness Month and all that goes with it were beneficial. How could they be anything else?
I'm more jaded now, though, and I have a little pink-ribbon fatigue. I also ran across Think Before You Pink, which reports on how many dollars actually go to breast-cancer-related causes from our purchases (not as many as one might hope).
They've also pointed out and worked to correct "little" inconsistencies like Yoplait's decorating its rBGH-containing yogurt in containers with pink-beribboned lids. Yoplait no longer uses rBGH-containing dairy.
There's an article about Think Before You Pink in today's Boston Herald.